Sony Playstation 3 - This is Living

The Idea

PLAYSTATION 3 is a living, evolving games console - the Cell processor and network platform interact and evolve in real time.  

Therefore the campaign launch microsite is also a piece of living, evolving entertainment.

The idea for the campaign is a virtual hotel and the guests that find themselves there. Visitors can explore their rooms – and  deduce  for themselves what living is all about.

A  truly interactive, groundbreaking, ever-changing experience. Just like PLAYSTATION 3.