Get Closer (www.getcloser.com)

The Idea

A social application that allows you to get closer to the music, films and games you love

Fans upload their music and film collections through tools like the iTunes importer and showcase their passions through interactive tools like the shelf, where users can display their favourite artists, albums and films. See how items connect through the connection tool and gain valuable snippets through the connecting stories. The DNA tool allows collectors to show what their make-up is and gain extra kudos from being a trend setter. fans are encouraged to plug content and share their insights and recommendations.

The site allows HMV to develop a different kind of relationship with their customers and learn much more about their collecting, listening and viewing habits.