Users were able to change the text status and upload ready made graphics to personalise their Twitter page. A constant stream of Tweets kept the campaign fresh and 'front of mind' throughout Refugee Week and beyond.
News
The campaign gained coverage across many different online publications, most notably; The Times, The Independent and Metro newspapers.
Blogs
Personalisation and opinion are what drives bloggers to maintain their online profiles, our toolkit activated both and encouraged others to do likewise, creating a ripple effect throughout the blogosphere.