Pledges
The website receieved over 7,000 pledges of support, during the 8 week campaign. It had the biggest response and sign-up of any of the 9 previous New Blood exhibitionbs.
Customised pledges
The creative industry soon started to create their own takes on the pledge and posters. It even spawned a set of fake celebrity posters too.
Reaction was fanastic generated far more buzz than the D&AD had previously experienced in the 10 years of New Blood.
Agency Support
Creative agencies started showing their public support, displaying the posters in their office windows and creating their own versions of the campaign and sharing this online. This positve, overt reaction had never occured with a New Blood exhibition before.
Reaction
Dealing with the toughest possible audience - our industry - the campaign generated lots of discussion and brought New Blood to everyones attention. It become the most commented post of the year on Creative Review blog - with strong opinions on both sides. The campaign was covered in all the creative industry's leading UK magazines. Repeat articles on how the campaign had gripped the industry and how people were creatively pledging their support also appeared.
Positive reactions appeared from Industry and Students alike - all encouraged that leading creatives were actually going to turn up to the event. Feedback was aross blogs, twitter and picture sharing sites like Flickr.