The six leading volunteers
Our six leading volunteers were shot by leading photographer, Nadav Kandar, who had previously shot portaits of Barak Obama's Whitehouse staff - to much critical acclaim. This was the first time Nadav Kandar had shot portraits against a vibrant colour background, normally preferring a neutral white or grey.
The striking photographs were added the direct mail piece, to encourage others to pledge their support, following our well respected volunteers.
Direct Response
The folded posters were mailed to the D&AD member database to help advertise the event. Each posters had a clear call to action and invited each recipient to use the coloured back sheet of the poster to create their own pledge poster and to then upload it (or record a video pledge) to the New Blood site.
D&AD Judges
In addition to the six leading volunteers, we also enlisted the help of many of this years D&AD judges. Posing against teh same coloured boards we asked over 40 judges topledge their support to New Blood 2009.