The site
Is formed of a long scrolling daily changing page showcasing the space, the tours, the workshops, lunches and dinners.
Clicking a link automatically scrolls to the relevant section allowing the user to explore more.
Distinct sections
Each section feels like its own hub featuring summary information and links to additinal content displayed in an overlay.
Workshops
Potential visitors can register for the various workshops to learn more about the food, how to cook it and the Electrolux appliances used to create the culinary art.
Culinary expression
Details of the lunches and dinners are changed each day giving visitors a real feel of the experience on offer and how everyday food can be made exciting.
Shared content from social media properties lke YouTube, Flickr, Pikeo and Twitter are pulled into the page showing how the experience is a truly co-created one.
Visitors can then browse further content on social media properties or be brought to ArtHome through these properties.
Bookings
The ArtHome experience is open to all, but places are limited so a simple and straightforward booking process needed to be developed.
A calendar is accessible for each section; workshop, tour, lunch and dinner showing open dates. Users simply select the date and complete the form.
Bookings are dealt with on a first come, first served basis.
Auctions
A number of special dates have been all set aside, allowing groups of 12 people to enjoy their own special dinners in ArtHome with a completely unique menu. Auctions are handled through an eBay widget.
They will enjoy exclusive access to ArtHome and its staff. learning about all the wonderful dishes and also how the Electrolux appliances create them.